How to Become a Successful Real Estate Agent

Guide to a successful real estate career

How to Succeed as a New Real Estate Agent

A recent article by Housing Wire describes that there has been growing interest in the real estate field since the pandemic. We especially see this in Las Vegas, where people are looking to change careers and start an essential business. People will always need to buy and sell real estate, so even though we have all had to adjust the way we do business, this industry is thriving. It is crucial to keep in mind real estate can be a dynamic and limitless career; you get out of it what you put in. If you have not yet enrolled in real estate school, attend our monthly career workshop to see if it is right for you. If you are in school or have recently earned your license, keep reading for 6 tips on succeeding as a real estate agent and differentiate yourself from the competition.

Choose a Brokerage That is Right for You

Above anything else, you must get a feel for the company culture. You will be happier and more successful in the long run if you enjoy the people you work with. The following questions will also help decide which brokerage is right for you:

  • What level of support do you provide to new agents?
  • What technology solutions to your offer?
  • Do you offer additional tools and training?
  • How is a commission paid to agents?
  • What is the per agent productivity in your office?
  • What is your average agents’ sales price vs. other brokerages in your area?

Create a Plan for Success

If you want to start your career on the best foot possible, you should create a business plan, like any other entrepreneur. In your business plan, you want to outline your goals, establish a value proposition, identify how you will find new clients, and devote time to developing your skills. Business planning is so vital that we created “Businesses Planning Month” at Coldwell Banker Premier Realty every November. Agents can attend workshops, meet with their branch and sales managers for guidance, and pair up amongst themselves to provide accountability.

Practice Makes Perfect

Starting in a new field can be intimidating. Where do you start? What do you say to attract new clients? The answer is role-playing! Role-play provides you with the scripts of what to say in different situations and it helps build your confidence! Each week, our campus branch managers host a script practice to help you nail a listing or buyer appointment each time.

Get Your Systems in Place

A client relationship management program is essential to laying the foundation of your business. Once you import your database into our CRM tool, you can add your clients to weekly and monthly email campaigns created by the marketing department keeping you top of mind with your SOI (sphere of influence).

Know Your Market

One way to demonstrate your value as a new agent is to know what is happening in the market and how it affects people looking to buy or sell a home. Learn how one agent used our analytics department and training to go from nurse practitioner to top-3 sales associate in a little under two years.

Build Your Social Media Presence

The world of real estate is always changing, and establishing an online presence is vital! Content marketing is one of the best ways to attract and attain clients. With our weekly workshops, personal branding packages, and free automated social media scheduling platforms, not only do we empower you to leave your mark on the world of real estate, we make it as simple as possible.

Are you still reading? We hope so because that means you are already invested in your success, and so are we. Let’s get started! Text your name and zip code to 702.672.7644 to have one of our career mentors reach out to you to schedule an appointment.


 

4 Steps for a Mid-Year Review

Can you believe that 2019 is halfway over? Can you think back to January? Did you make New Year’s Resolutions? Did you create a business plan? Whether you did these things or not, we recommend completing a mid-year check-in. There is no better way to make sure you are on track, acknowledge your accomplishments and create new goals.  Here are 4 steps to evaluate your progress in 2019.

  1. Start with the Positives
  • What are your highlights of 2019 so far?
  • What are you most proud of personally?
  • What are you most proud of professionally?

2. Evaluate Your 2019 Goals– Separate your goals into three categories.

  • Accomplished
  • Not accomplished, but no longer serves a purpose
  • Work in Progress

3. Dive Deep into Your Goals – For each goal in the Work in Progress category, ask yourself the following questions:

  • What is your progress so far?
  • What is helping you to achieve this goal?
  • What things could you improve?
  • Who can help you achieve this goal?

4. Plan with the End in Mind- When you create a business plan at the beginning of the year you have a blank slate. A whole 12 months to accomplish your goals. Doing a mid-year review can help you prioritize the goals you haven’t met yet, and help you create S.M.A.R.T goals for the remainder of the year.

Increase your Real Estate Business

Mastermind with the Master is a new series where top-performing Coldwell Banker Premier Realty agents share their knowledge. The mastermind class in conjunction with our sales meetings ensures that our agents are receiving a variety of educational strategies that they can implement immediately to grow their businesses.

This blog post is a summary from our latest mastermind class with top-producing sales professional, Britney Gaitan. Britney shared how she built her network and a schedule for success.

Retrain your brain

Britney emphasized that mindset and consistency should be a part of your business plan. “If you’re tired of inconsistent income, retrain your brain to put your best foot forward.” Do this by making small daily changes to build yourself up. This includes role-playing every day, dressing intentionally for success, and identifying your purpose.

What gets scheduled gets done

Britney’s advice for new agents is to arrive at the office at the same time every day, whether you have appointments or not, to build discipline and consistency. Implement a routine that minimizes distractions and stay on schedule. Britney’s daily routine starts with coffee and time for herself in the morning. This is when she makes phone calls and listens to motivational podcasts. Once she gets to the office she does accountability training, lead follow-ups, negotiations and she schedules all listing appointments for the afternoon. Her daily goal is to make 14 contacts per day.

Your vibe attracts your tribe

This business is about building relationships and the best way to do that is to find your people! Get out and network. Have your name badge and business cards on you everywhere you go! Be yourself and start genuine conversations with people, not for the possibility of a sale, but to make a new friend. These are the people that will bring you business in the future. And finally, evaluate those around you. If you are currently surrounded with unproductive and negative energy, make some changes.

Do you want to attend one of our Mastermind classes in person? Fill out this form for more information on our class schedule.

5 Instagram Questions Answered

  1. Who should you follow?

Unlike Facebook, people with a public profile won’t think twice if a stranger follows them. It is great for prospecting!

  • Past clients
  • Current clients
  • Local business owners
  • Local businesses
  • Community influencers
  • Local residents

2. How do you prospect on Instagram?

To prospect on Instagram, simply look up your farm location in the search bar. You can follow hashtags and locations filled with local residents and businesses. You will then be able to like and comment on their posts. Give yourself a goal of following 15 new people a day (more if you are ambitious), post a genuine comment on their feed, and they will most likely follow you back.

3. What’s the deal with hashtags?

You want to strategically place hashtags in your posts. When you first post a photo, you only want to describe the photo (hashtags will come later.) Once you post the photo, you will go into your post and leave a comment with all of your hashtags. Some of our favorite hashtags include:

  • #LasVegasLocals
  • #LasVegasLife
  • #HendersonLocals
  • #LasVegasfood
  • #LasVegasRealtor
  • #SummerlinLV

4. What should I be posting?

All of your photos should be something your ideal client would be interested in. Not only do people want to know your brand, they want to see the real you as well. Here are some post ideas for your feed and stories:

  • Basic listing posts
  • Artful photos of your listings
  • Out and about at local businesses
  • Company statistics
  • Inspirational quotes
  • Behind the scenes of your transactions

5. Do you have examples of cool graphics I could use on Instagram?

YES! At Coldwell Banker Premier Realty, we often create branded content for agents to post across their social media pages. If you want a sneak peak, you can click RIGHT HERE, HERE and HERE to download three of your own graphics. Just make sure to tag #Thankscb so we know you found this information useful!

-Posted on 3.26.19 by Tamara Foote, Digital Marketing Manager, CBPR.

Do you want to discover the difference of working with a brokerage that believes in education, team work and culture?  Begin a discrete conversation with Devin Reiss, Senior Director of Career Development, at 702-672-7644 or fill out the form below.