Digital Marketing to Your SOI

The Coldwell Banker brand is home to those agents who demand more from a real estate company, whether it’s technology, culture or opportunities to grow. To help our agents leave their mark, we always strive to provide them with a wide array of training topics presented in a variety of ways. In October, we celebrated SOI Month. Each of our campuses held social media contests and mastermind classes throughout the month to assist agents in growing and nurturing their SOI.

The marketing department went on a campus tour to debut its latest class, Digital Marketing to your SOI. The purpose of this class was to empower agents to take their digital marketing efforts to the next level. Read below for some of the tips you can implement in your own business.

Workshop Invitation featuring Senior Marketing Director, Melissa Fama Flis and Digital Marketing Manager, Tamara Foote

Follow every buyer and seller on social media
Whenever you take a listing or someone signs a buyer’s agreement, you should be letting them know you also do business on social media. Opening a conversation about social media early on, makes it easier to engage with these clients and allows you to tag them in posts. Doing these things could help generate referrals from the client’s Facebook friends when they see how easy it is to work with you.  At CBPR our CRM automatically pulls social media profile information when you insert a new contact, making this process even easier!

Social Listening
Social listening is something brands do monitor customer feedback or direct discussions around their products, but how do you use this as a real estate agent? Use social listening to see what your friends, clients and community members are talking about. Do you see a lot of questions surrounding saving for a new home, home improvement tips, or general questions about what to do in Las Vegas? Use those questions to start creating original content to share, positioning you as their go-to expert.

Tracking SOI Engagement
Email marketing is a useful way for you to build relationships with prospects, leads and your current SOI base, but most agents don’t realize they should be tracking this customer engagement. At Coldwell Banker Premier Realty, we can easily track the open rate of emails through our CRM. Knowing who is engaging with your content will allow you to do the following:

  1. Touch base with people in your SOI who have not engaged with your content to stay top of mind
  2. Adjust which campaigns clients are receiving
  3. Reach out to clients who opened your email with follow up information
  4. See which emails are being bounced so you can update their information

If you are interested in attending our next marketing workshop, follow our LINKEDIN page for details.

Interested in a career in real estate? Begin a conversation with Devin Reiss, vice president of sales and career development, at 702-672-7644 or fill out the form below.

Social Media Video Ideas for Real Estate Agents

Generating leads on social media comes with time. You do this by building trust and rapport with your followers. If a picture is worth a thousand words, then a video is worth 1.8 million! Producing video content on your social media channels is the fastest way to grow your following and increase engagement. In the Coldwell Banker Premier Realty marketing department, we know that getting on camera for the first time can be overwhelming. Our best advice would be for you to jump in with both feet and don’t look back! If you need help coming up with content ideas, keep reading for some of our favorite real estate video concepts.

Establish yourself as a neighborhood expert by showing off the community which you live and work. Try these videos out!

  • Take videos of parks, dog parks, restaurants, bars, coffee shops
  • Show off what your community has that others don’t
  • Promote local business owners by interviewing them and finding out what makes the area so special
  • Post videos of different community events

We hate to be the bearer of bad news but listing videos bring the least amount of engagement. Use these video tips to help enhance your listing posts. Remember to keep listing videos to under 30 seconds.

  • Take a video of the unique things you do to set up for an open house in your new listing
  • What makes your property unique or appealing
  • Highlight your favorite things about the home

Let people get to know the real you and show them what it feels like to work with you during a transaction. This is a great opportunity to show potential clients how you go above and beyond the competition.

  • A day in the life of a real estate agent
  • What do you, as an agent, do differently
  • Show off your fun work environment (parties, sales meetings.)
  • Show off your work/life balance

Remember that you’re the real estate expert! Use video to help people understand market conditions and answer their most pressing questions about buying or selling their home.

  • Top tips for first-time homebuyers
  • Real estate vocab: What are closing costs and who pays them
  • How to price your home to sell
  • Home improvement trends
  • Renting vs. buying tips

Do you crave more social media help? Click here for a sneak peek at our Coldwell Banker Premier Realty Private Facebook group where we post social media content/tips and tricks…everyday! Not a CBPR agent? Don’t worry, we won’t share your information! Interested in becoming a CBPR agent? Fill out the form below!

Coldwell Banker is the #1 Most-Visited Real Estate Brand Online


Being the biggest name in real estate online means having the power to reach prospects across multiple platforms and devices. That’s how Coldwell Banker leaves their mark on the industry, but how does that benefit you, as an agent? As a real estate agent, you #LeaveYourMark on the lives of all the clients and communities that you serve. At Coldwell Banker Premier Realty, it is our goal to help you leverage the Coldwell Banker brand on a local level to help you leave your mark on the digital world as well. Here are just a few ways we help you leave your mark online and across your favorite social media platforms.

98% of consumers start their real estate search online, so the first step is making sure you have an online presence.

  • Coldwell banker LLC prides themselves on the ability to connect our agents to local customers by showcasing listings on their national page, and then creating dynamic retargeting ads that are delivered locally on Facebook at no cost to the agent. The leads generated from these ads are filtered directly into Coldwell Banker Premiers Realty’s exclusive CRM.
  • At CBPR, anytime an agent takes a listing, there is a beautiful single listing landing page that is automatically created. It features hero shots of your home, property details, a listing video and photo gallery. With the touch of a button, you can easily share these pages via email and social media. View this example of a single listing website from The Zanoni Guinn Group and Kimberly Estell.
  • Optimize your online profiles by telling your personal story and ask past clients to leave online reviews on sites such as Zillow,, and Google. At Coldwell Banker Premier Realty, the director of central processing makes these requests on the agent’s behalf via email at closing.

If you read our blog post, 5 Instagram Questions Answered, you know that you may not receive leads on Instagram, but it is a great way to network and prospect by highlighting your value proposition and company culture. 

  • Your online audience craves more engaging content than your latest listing. Demonstrate that you are an expert in your field by educating your following on the trends in the housing market. Each month when we release a new market update video, our agents are provided supporting marketing stats, designed for sharing on Instagram.
  • Instagram stories are insanely popular and Coldwell Banker now has stickers to remind viewers that you are aligned with the best real estate company. Be sure you are posting content to your story every 24-hours!

Press play to view!

You specialize in selling homes, the marketing department at Coldwell Banker Premier Realty specializes in making sure you have the ultimate content library at your fingertips.

  • CBPR Social is a closed (shhh…It’s secret!) Facebook group to help position you as a real estate leader by posting original real estate content with suggestions on how to best utilize it for your business. Not only that, but we have a resident social media specialist that posts tips on branding and best practices. If you are an agent interested in learning more about the content we provide, visit and join our page by clicking below.

Crafting a Killer Facebook Business Page

There are many reasons for real estate agents to have a Facebook Business page. A business page is the only way to advertise and get insights on who and how many people are viewing your page. Because we live in the digital age, people also expect, now more than ever, that you have an active business page. Here are 3 tips for rocking your Facebook Business page.

Setting up your business page

Step one is to make sure you fill out every section of the profile and are compliant with your local real estate board.

  • Your profile photo should be a clear, current head-shot taken within the last two years.
  • Fill out the “My Story” section so people will know why they should work with you. Include your experience, your value proposition, and the neighborhood you work in. Don’t forget to also add a personal fact about yourself!
  • Use a Facebook cover photo that shows you are in the real estate industry, like the ones below.

Facebook Recommendations

Step two is to generate more reviews and recommendations on your page. Facebook has become the number one platform, behind Google that consumers will search for reviews before working with a business. Here are 3 ways to generate positive reviews.

  1. If you are a new agent, your previous co-workers could be a great resource for professional references.
  2. Reach out to co-op agents and ask them to leave a review on their experience working with you.
  3. After a closing deal, send your clients a congratulatory text and ask them if they have a moment to leave a review. See the photo below for an example.

Facebook Lead Generation

Step three is to use your Facebook business page to prospect. Prospecting will help you find future new clients and could also lead to referrals. The most important thing to remember is that you should prospect like you are making a new friend, not trying to sell them something. Here are ways to do so.

  • Join Facebook groups that interest you. Social media is all about building relationships with like-minded people. Whether you practice yoga or love craft beer, you can find a group that fits your personality. You will often find people in groups asking real estate questions. That’s where you step in, and show off your knowledge. You can also join the Inman Facebook group for more information.
  • Try searching for local hashtags. See what people are posting about and join in on the conversation. Some examples of local hashtags would be #YourCityName #CommunityName #LocalBusinessName
  • Tag local businesses! Did you check out a cool mom-and-pop restaurant? Are you working from your local coffee shop? Post about it and tag that business. When other people are looking on the business’ Facebook page, they will see your posts.

If you are a Coldwell Banker Premier Realty agent, you can request a Facebook audit by emailing . Be sure to include a link to your page. If you are not a CBPR agent you can request to join our private Facebook group for more ideas.

5 Instagram Questions Answered

  1. Who should you follow?

Unlike Facebook, people with a public profile won’t think twice if a stranger follows them. It is great for prospecting!

  • Past clients
  • Current clients
  • Local business owners
  • Local businesses
  • Community influencers
  • Local residents

2. How do you prospect on Instagram?

To prospect on Instagram, simply look up your farm location in the search bar. You can follow hashtags and locations filled with local residents and businesses. You will then be able to like and comment on their posts. Give yourself a goal of following 15 new people a day (more if you are ambitious), post a genuine comment on their feed, and they will most likely follow you back.

3. What’s the deal with hashtags?

You want to strategically place hashtags in your posts. When you first post a photo, you only want to describe the photo (hashtags will come later.) Once you post the photo, you will go into your post and leave a comment with all of your hashtags. Some of our favorite hashtags include:

  • #LasVegasLocals
  • #LasVegasLife
  • #HendersonLocals
  • #LasVegasfood
  • #LasVegasRealtor
  • #SummerlinLV

4. What should I be posting?

All of your photos should be something your ideal client would be interested in. Not only do people want to know your brand, they want to see the real you as well. Here are some post ideas for your feed and stories:

  • Basic listing posts
  • Artful photos of your listings
  • Out and about at local businesses
  • Company statistics
  • Inspirational quotes
  • Behind the scenes of your transactions

5. Do you have examples of cool graphics I could use on Instagram?

YES! At Coldwell Banker Premier Realty, we often create branded content for agents to post across their social media pages. If you want a sneak peak, you can click RIGHT HERE, HERE and HERE to download three of your own graphics. Just make sure to tag #Thankscb so we know you found this information useful!

-Posted on 3.26.19 by Tamara Foote, Digital Marketing Manager, CBPR.

Do you want to discover the difference of working with a brokerage that believes in education, team work and culture?  Begin a discrete conversation with Devin Reiss, Senior Director of Career Development, at 702-672-7644 or fill out the form below.