Working With Our Research and Analytics Department to Grow Your Business

When you join Coldwell Banker Premier Realty, you are joining the number one team in Southern Nevada. Our approach to leadership is at the heart of our company culture. The CBPR leadership team is dedicated to empowering sales associates to leave their mark on the real estate world. 

As a former registered nurse, helping people is embedded into Clark’s DNA. This made the transition into real estate an easy decision for Clark because he could continue helping families by guiding them home across the Las Vegas Valley. Clark joined Coldwell Banker Premier Realty in May 2018. With determination and an incredibly positive attitude, Clark worked his way up from being a  brand new agent to being ranked #3 overall in the company for April 2020. Along the way, Clark was recognized as runner-up for the Rookie of the Year Award, presented to the CBPR sales associate with the highest production in their first 12-months of business. Last week, Clark was the featured agent during the weekly Mastermind workshop where he shared his strategy for using Facebook to gain business from your SOI. We were curious as to what other resources at CBPR Clark uses in his quest to provide the most insightful information to his clients, friends, and family. This is what he had to say: 

CBPR: You started with us as a brand-new agent and have been climbing the ranks ever since. Would you say one department at CBPR has helped you overall on the success of your business? 

Clark: Well, I do attend all the training courses provided to us, but I would say that the Research and Analytics department has helped my business tremendously.   

CBPR: That is wonderful! What services does this department provide for you, and how has that helped your business? 

Clark: They provide weekly and monthly data on the Las Vegas real estate market.I never give a listing or buyer consultation without these reports in my digital or print presentations. I recently had a new client tell me that my preparedness and knowledge of the local market is what sold them on me.  

CBPR: Why do you feel that this service is so important? 

Clark: I am not a numbers guy, to be honest, so it is great that these reports are not only provided, but they are explained and interpreted by CEO, Bob Hamrick in his Monthly Market Update. Knowing that I am fully informed about what is happening in the housing market boosts my confidence when going on a listing or buying consultation. I know sharing this data helps my clients make informed decisions.  
CBPR: What advice would you give other agents just coming into the business? 

Clark:Know your numbers and study these reports on a weekly basis. There are times when you are going up against seasoned agents. If you can answer their questions about the housing market in a way that makes sense to potential clients, it does not matter how long you have been an agent, you can win their business.  


Meet Your Research and Analytics Vice President

John McClelland | Vice President, Research  

John grew up on a wheat farm in Montana and was introduced to real estate early in life when his parents subdivided one of their properties for a housing development. Life on the farm meant John had plenty of time for reading and he was fascinated by the many economic books left around the house by his father. John has a bachelor’s degree in economics/literature from Montana State University and a masters in economics from the University of Nevada-Las Vegas. John works closely with both the Developer Services and Marketing departments to provide a multitude of services for our agents, including market reporting, advanced pricing analytics, demographic and psychographic analyses and real estate portfolio valuations.  

Sample of the May 2020 Real Estate Report

Research and Analytics is one of many departments at CBPR helping our agents succeed. Click the photo to learn more about what our agents are saying about us. Don’t you think it is time to let us help you leave your mark? 

Click here to read our team reviews. 


5 Reasons to Consider a Career in Real Estate

What is a career in real estate like? There are many benefits to choosing to work in the housing industry. For a hardworking and motivated person, becoming a REALTOR® could be the perfect fit. Here are the top five reasons to work in real estate:

1. The Sky’s the Limit

There is no limit on how many properties you can sell or how much money you can make. Depending on the time and energy you’re willing to put into your business, you will see results and experience success. With limitless earning potential, a career in real estate can be very financially rewarding.

2. No Two Days are Alike

Waking up each day with a different agenda is an amazing way to live! Who will I meet today? What property will I sell today? What beautiful home will I preview today? You own your time and schedule it as needed to ensure you are maximizing every minute. Each day comes with new possibilities!

3. Help People During Their Big Milestones

Each potential client has a story to tell. From helping a newlywed couple find their first home to assisting a retired veteran relocate to sunny Las Vegas, you will be a part of a significant moment in their life. Guiding people home is a fulfilling experience for a real estate professional.

4. Real Estate is Always Changing

Many factors affect the real estate market on a daily basis. Financial markets, gentrification, and trends in home architecture are just a few things that make this job so exciting. You must continue to educate yourself to keep up with the constant evolution of the industry. You will always be learning and Coldwell Banker Premier Realty’s philosophy on training ensures you will continue to skill up!

5. Coldwell Banker Premier Realty is a Leader in Las Vegas Real Estate

Coldwell Banker is one of the world’s largest real estate companies with over 87,000 sales associates worldwide. Coldwell Banker Premier Realty is known for setting the industry standard of excellence and providing unmatched value to its clients. In one of the most opportunistic markets we’ve ever seen, Las Vegas is an ideal location to begin a fruitful real estate career.

5 ways to Grow Your Real Estate Business in the New Year.

Did you make growing your real estate business one of your New Year resolutions? What if we told you to throw those resolutions out of the window? Sounds crazy right? Well according to a study conducted by Strava, that is exactly what most people are going to do on January 19th. Strava is calling it “Quitters Day”, the one day a year most people break their resolutions (or promises) to themselves. So, whether you have a detailed business strategy (if you don’t have a business plan, skip to #5.) or general plan to grow your business this year, here are five ways to make sure you stick to your goals.

  1. The one thing
    If you haven’t read The One Thing by Gary Keller, we highly suggest downloading the audible book. This book teaches you how to find and concentrate on the “one thing” that is going to lead you to have extraordinary results in any situation. 

  2. Start Small
    If your goal this year is to grow your business, we suggest breaking it down into smaller, measurable, monthly goals. Each month you will decide which activity to focus on to achieve your bigger picture goal. For example, one of your goals may be to grow your SOI and the task you would do to accomplish this goal would be to text five past clients a week. The best part? Once you do something for 30 days, it then becomes a habit and you will be able to maintain your habit on a regular basis throughout the year.

  3. Have High Energy
    A positive and upbeat personality is contagious and will help attract more clients without even trying. Keeping your energy up also helps you see things in a more positive light, even if you do have a few setbacks. Use these activities to help keep your energy levels high.   
    • Going to the gym
    • Taking small breaks throughout the day
    • Follow up/appointment setting
    • Going on morning or evening walks
    • Keeping a healthy diet

  4. Track Your Goals 
    Goals are not a rotisserie chicken. You cannot set them and forget them. To make your resolution a priority, you need to be setting aside 15 minutes a month to do an honest check-in with yourself. What progress have you made? Did you experience fallbacks? What is no longer serving you? Doing this monthly check-in will keep your resolutions top-of-mind.

  5. Build Accountability
    When you share your goals with someone else, you are more likely to stick with them. That is why every December, Coldwell Banker Premier Realty celebrates Business Planning Month. Each of our agents meet with their campus leadership coach to come up with a business plan for the following year. They also have periodic check-ins throughout the year to review your progress and hold you accountable. As mentioned in the opening paragraph, if you did not start off the year with a detailed plan and would like to see what they are all about, please contact one of our branch managers at a campus near you to discuss your 2020 goals.

Veteran Agents Make Moves to Coldwell Banker Premier Realty

Coldwell Banker Premier Realty proudly welcomes 5 new real estate professionals to our team. While these agents may be new to Coldwell Banker, they are well known, and better yet, well respected in the Las Vegas real estate community. Together, with over 60 years of real estate experience and over $212 Million in sales volume, why would these veteran agents decide to switch brokerages? Ask them! That’s right, if you are considering a career in real estate, or feel like you need a change, these agents want to help you make the right decision. Scroll below to meet our new agents, learn a bit about them and how to reach them.

Nick’s philosophy is to create a unique experience for each client he serves. While he holds himself to the highest standards in honesty and professionalism, he knows it is important to make sure his clients experience the joy of the home buying and selling process as well. Nick chose to join CBPR to help him become the best version of himself. Contact Nick to learn why making a change of your own, could be the best thing for both your career and clients.


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Lorrie has been helping buyers, sellers and investors realize their real estate goals since 2005. After 14 years in real estate, Lorrie joined forces with her daughter to form a new group and changed her brokerage. She choose CBPR for many reasons, but above all, our comprehensive agent services. Contact Lorrie with the information below to find out more about these services and how she plans to utilize them.


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Jennifer is the founder of The New Home Experts, Las Vegas division. Jennifer has worked for some of the most prestigious builders and developers in the country. When asked why she joined CBPR Jennifer said, “Not only does Coldwell Banker Premier Realy nurture their builder relationships but they are a globally-recognized real estate brand with the tools and resources to match.” Contact Jennifer to learn more about how these new relationships could help you take your career to the next level.


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Jacqui’s real estate career has been built on the foundation of meaningful client relationships. Her high level of customer service doesn’t end at the buying or selling process. Past clients know, that once they work with Jacqui, they have a real estate advisor and friend for life. Recognizing integrity in its leadership, Jacqui chose to make her new home at CBPR with people who shared her values. Contact Jacqui to find out why aligning yourself with an honest brokerage is the best thing for your career.


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Mike is a native of Las Vegas, making him the expert when it comes to showing out-of-state clients why Southern Nevada is a great place to call home. Mike joined Coldwell Banker for a higher level of broker support and the resources that can only be provided by a global brand. With state-of-the-art technology tools and modern campus facilities, Mike will continue to be a top-producing sales professional in Southern Nevada who offers a world-class buying or selling experience.


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