How to Become a Successful Real Estate Agent

Guide to a successful real estate career

How to Succeed as a New Real Estate Agent

A recent article by Housing Wire describes that there has been growing interest in the real estate field since the pandemic. We especially see this in Las Vegas, where people are looking to change careers and start an essential business. People will always need to buy and sell real estate, so even though we have all had to adjust the way we do business, this industry is thriving. It is crucial to keep in mind real estate can be a dynamic and limitless career; you get out of it what you put in. If you have not yet enrolled in real estate school, attend our monthly career workshop to see if it is right for you. If you are in school or have recently earned your license, keep reading for 6 tips on succeeding as a real estate agent and differentiate yourself from the competition.

Choose a Brokerage That is Right for You

Above anything else, you must get a feel for the company culture. You will be happier and more successful in the long run if you enjoy the people you work with. The following questions will also help decide which brokerage is right for you:

  • What level of support do you provide to new agents?
  • What technology solutions to your offer?
  • Do you offer additional tools and training?
  • How is a commission paid to agents?
  • What is the per agent productivity in your office?
  • What is your average agents’ sales price vs. other brokerages in your area?

Create a Plan for Success

If you want to start your career on the best foot possible, you should create a business plan, like any other entrepreneur. In your business plan, you want to outline your goals, establish a value proposition, identify how you will find new clients, and devote time to developing your skills. Business planning is so vital that we created “Businesses Planning Month” at Coldwell Banker Premier Realty every November. Agents can attend workshops, meet with their branch and sales managers for guidance, and pair up amongst themselves to provide accountability.

Practice Makes Perfect

Starting in a new field can be intimidating. Where do you start? What do you say to attract new clients? The answer is role-playing! Role-play provides you with the scripts of what to say in different situations and it helps build your confidence! Each week, our campus branch managers host a script practice to help you nail a listing or buyer appointment each time.

Get Your Systems in Place

A client relationship management program is essential to laying the foundation of your business. Once you import your database into our CRM tool, you can add your clients to weekly and monthly email campaigns created by the marketing department keeping you top of mind with your SOI (sphere of influence).

Know Your Market

One way to demonstrate your value as a new agent is to know what is happening in the market and how it affects people looking to buy or sell a home. Learn how one agent used our analytics department and training to go from nurse practitioner to top-3 sales associate in a little under two years.

Build Your Social Media Presence

The world of real estate is always changing, and establishing an online presence is vital! Content marketing is one of the best ways to attract and attain clients. With our weekly workshops, personal branding packages, and free automated social media scheduling platforms, not only do we empower you to leave your mark on the world of real estate, we make it as simple as possible.

Are you still reading? We hope so because that means you are already invested in your success, and so are we. Let’s get started! Text your name and zip code to 702.672.7644 to have one of our career mentors reach out to you to schedule an appointment.


Having Better Conversations Can Help Grow Your Real Estate Business

How to have a better conversation

As a real estate agent, it’s important to make sure your clients walk away from every conversation feeling valued. This causes them to become loyal to your business and more likely to refer you to their friends and family. When you connect with your clients, you are also more in tune with their wants and needs, allowing you to better assist them in buying or selling a home. Forget what you’ve learned in the past and watch this TED Talk, where you will learn how to hold a great conversation by being a better listener.

Do you know someone looking to start a career in real estate? Invite them to our Virtual Career Workshop.

5 Ways to Thrive on Zoom

It’s been three months since most of us in the real estate industry started working from home. Although our offices are open, Zoom meetings have become a staple in our day-to-day lives. Whether we are using it for training and coaching, client meetings, happy hours, or even Zoomba, we’ve had to restructure how we do business overnight. Even though Zoom classes have been essential to helping our agents thrive, I think we can all admit that we could use a breath of fresh air. Keep reading to see 5 ways to beat zoom fatigue.

  1. Zoom Free Zones
    Create a space on your schedule for focus time. You can do this daily or weekly. We have adjusted our class schedule to keep Fridays Zoom free. Now that our Fridays are free, we are bringing back our FB Group lunchtime dance party. Click here to see what our FB Group, CBPR Social is all about.

  2. Minimize Screen Distractions
    If you are like most people, you spend most of the meeting gazing at your own video block. Turning off your video screen can help you be more in the moment and engaged in the meeting. That goes for other people’s videos too. If you find yourself concentrating on checking out other people’s backgrounds, encourage speakers to use plain backgrounds to keep you focused.

  3. Take Breaks
    Make sure you are not taking meetings all day and to schedule breaks. There is science behind how often you should be doing so. Click here to learn how often to take them, and what to do during.

  4. Pick Up The Phone
    Zoom meetings became popular when we were unable to see people on a daily basis, but it shouldn’t replace a good phone call. Look at your schedule to determine if any of your scheduled meetings can be handled over the phone.

  5. Switch It Up
    We know that setting up a designated home office is the #1 way to get stuff done, but moving to a location with more light, or even just closer to a window, can help you feel more focused on the meeting at hand.

Do you have any surefire ways to beat zoom fatigue? Let us know in the comments below. You can also take our survey here to let us know if there are any classes you haven’t seen but would like to attend.

Coldwell Banker Premier Realty’s Virtual Classes

We believe that our LVR community needs come together and support each other during this time of uncertainty. We are pleased to continue our regular hours of operation, now virtually. Our entire leadership support team has been participating in meetings over the course of the week and we continue to be excited about providing you the very high level of service you have always enjoyed at CBPR. If you have ever been curious about our in-person training events or you feel that you need extra support during this time, we encourage you to attend one of our weekly webinars.

Email any of our Branch Managers for a link to attend the webinars of your choice.

Greg Duffield | Sahara Campus Branch Manager
Email Sheri Lileikis | Centennial Hills Branch Manager
Email Maryellen Mackenzie | Green Valley Branch Manager

5 ways to Grow Your Real Estate Business in the New Year.

Did you make growing your real estate business one of your New Year resolutions? What if we told you to throw those resolutions out of the window? Sounds crazy right? Well according to a study conducted by Strava, that is exactly what most people are going to do on January 19th. Strava is calling it “Quitters Day”, the one day a year most people break their resolutions (or promises) to themselves. So, whether you have a detailed business strategy (if you don’t have a business plan, skip to #5.) or general plan to grow your business this year, here are five ways to make sure you stick to your goals.

  1. The one thing
    If you haven’t read The One Thing by Gary Keller, we highly suggest downloading the audible book. This book teaches you how to find and concentrate on the “one thing” that is going to lead you to have extraordinary results in any situation. 

  2. Start Small
    If your goal this year is to grow your business, we suggest breaking it down into smaller, measurable, monthly goals. Each month you will decide which activity to focus on to achieve your bigger picture goal. For example, one of your goals may be to grow your SOI and the task you would do to accomplish this goal would be to text five past clients a week. The best part? Once you do something for 30 days, it then becomes a habit and you will be able to maintain your habit on a regular basis throughout the year.

  3. Have High Energy
    A positive and upbeat personality is contagious and will help attract more clients without even trying. Keeping your energy up also helps you see things in a more positive light, even if you do have a few setbacks. Use these activities to help keep your energy levels high.   
    • Going to the gym
    • Taking small breaks throughout the day
    • Follow up/appointment setting
    • Going on morning or evening walks
    • Keeping a healthy diet

  4. Track Your Goals 
    Goals are not a rotisserie chicken. You cannot set them and forget them. To make your resolution a priority, you need to be setting aside 15 minutes a month to do an honest check-in with yourself. What progress have you made? Did you experience fallbacks? What is no longer serving you? Doing this monthly check-in will keep your resolutions top-of-mind.

  5. Build Accountability
    When you share your goals with someone else, you are more likely to stick with them. That is why every December, Coldwell Banker Premier Realty celebrates Business Planning Month. Each of our agents meet with their campus leadership coach to come up with a business plan for the following year. They also have periodic check-ins throughout the year to review your progress and hold you accountable. As mentioned in the opening paragraph, if you did not start off the year with a detailed plan and would like to see what they are all about, please contact one of our branch managers at a campus near you to discuss your 2020 goals.