5 ways to Grow Your Real Estate Business in the New Year.

Did you make growing your real estate business one of your New Year resolutions? What if we told you to throw those resolutions out of the window? Sounds crazy right? Well according to a study conducted by Strava, that is exactly what most people are going to do on January 19th. Strava is calling it “Quitters Day”, the one day a year most people break their resolutions (or promises) to themselves. So, whether you have a detailed business strategy (if you don’t have a business plan, skip to #5.) or general plan to grow your business this year, here are five ways to make sure you stick to your goals.

  1. The one thing
    If you haven’t read The One Thing by Gary Keller, we highly suggest downloading the audible book. This book teaches you how to find and concentrate on the “one thing” that is going to lead you to have extraordinary results in any situation. 

  2. Start Small
    If your goal this year is to grow your business, we suggest breaking it down into smaller, measurable, monthly goals. Each month you will decide which activity to focus on to achieve your bigger picture goal. For example, one of your goals may be to grow your SOI and the task you would do to accomplish this goal would be to text five past clients a week. The best part? Once you do something for 30 days, it then becomes a habit and you will be able to maintain your habit on a regular basis throughout the year.

  3. Have High Energy
    A positive and upbeat personality is contagious and will help attract more clients without even trying. Keeping your energy up also helps you see things in a more positive light, even if you do have a few setbacks. Use these activities to help keep your energy levels high.   
    • Going to the gym
    • Taking small breaks throughout the day
    • Follow up/appointment setting
    • Going on morning or evening walks
    • Keeping a healthy diet

  4. Track Your Goals 
    Goals are not a rotisserie chicken. You cannot set them and forget them. To make your resolution a priority, you need to be setting aside 15 minutes a month to do an honest check-in with yourself. What progress have you made? Did you experience fallbacks? What is no longer serving you? Doing this monthly check-in will keep your resolutions top-of-mind.

  5. Build Accountability
    When you share your goals with someone else, you are more likely to stick with them. That is why every December, Coldwell Banker Premier Realty celebrates Business Planning Month. Each of our agents meet with their campus leadership coach to come up with a business plan for the following year. They also have periodic check-ins throughout the year to review your progress and hold you accountable. As mentioned in the opening paragraph, if you did not start off the year with a detailed plan and would like to see what they are all about, please contact one of our branch managers at a campus near you to discuss your 2020 goals.