Sky Rocket Your Real Estate Career

Mastermind with the Master is a new series where top-performing Coldwell Banker Premier Realty agents share their knowledge. The mastermind class in conjunction with our sales meetings ensures that our agents are receiving a variety of educational strategies that they can implement immediately to grow their businesses.

This blog post, Sky Rocket Your Real Estate Career, is a summary from our latest mastermind class with Necia Bunnell. Necia shared how she went from working three jobs to having a successful real estate business.

  1. Be Yourself

Everyone has people they look up to in their industry but you cannot compare yourself to others. Take note of what others are doing but have confidence in yourself and what makes you special. Everyone has their own life experiences from which to draw and you will attract people who want to work with you for those reasons. For Necia, it was her ethic of hard work which she learned from her father growing up on a dairy farm in Utah.

2. Mindset Matters

Real estate can be a tough industry at any stage of your career. Necia worked two other jobs while still devoting 20-30 hours a week to building her real estate business. In whatever spare time she had, Necia would (and still does) take time for self-improvement by reading books like “The Answer” by John Assaraf and “Zero Resistance Selling” by Maxwell Maltz. Necia is a firm believer that when you better yourself first, you are more equipped to take care of others.

Having the right mindset also means you learn from your mistakes or hardships by falling forward. Necia recounted many instances where something did not go her way. She was fired from her first buyer after not being able to find her the perfect home and lost her first listing because she was unable to get back to a client in time. In both of these instances, she knew it was important to pick herself back up and implement better practices going forward. It was having this mindset that allowed her to eventually quit her other jobs and thrive on real estate full time.

3. Try Everything Once

There is no right way to grow your business, so Necia’s advice is to implement mass imperfect action. What does that mean? It means not waiting until you think something is perfect to implement it.

Try everything you can so you can and measure the results. Once you know something works, practice and repetition will polish your performance. With the help of the Coldwell Banker Premier Realty’s marketing team, Necia found many channels that worked to grow her business, including absentee owner campaigns and utilizing programs offered to position you as a neighborhood specialist. If something doesn’t work, at least you tried!

Do you want to attend one of our Mastermind classes in person? Fill out this form for more information on our class schedule.

3 Practices to Grow your Business

Mastermind with the Master is a new series where top-performing Coldwell Banker Premier Realty agents share their knowledge. The mastermind class in conjunction with our sales meetings ensures that our agents are receiving a variety of educational strategies that they can implement immediately to grow their businesses.

This blog post, “Three practices to grow your real estate business”, is a summary from our latest mastermind class with Top-25 agent, Tricia Kiefer. Tricia shared three things that she believed were instrumental in growing her business.

Yes, listing clients are important, but you do not want to neglect your buyers business, because satisfied buyers will lead to referrals. Here are her three tips on making these transactions go smooth.

Perfecting your buyer presentation

  • Know your client. What are they looking for, what can they afford, what they cannot live without? Knowing this information will eliminate days of endless showings.
  • Know your inventory. Tricia uses her CBPR network to stay up to date on the newest listings and to preview homes at broker opens before they are available to the general public.
  • Have them sign a buyer agreement. Doing this ensures the buyer knows everything that you are doing for them. It demonstrates your value and shows the buyer that you are worth your commission.

Friends with FSBO’s

Tricia prides herself on being a resource for anyone in her area attempting to sell their own home. When you gain their trust, you will be kept top of mind when that listing potentially expires. A lot of the time, these owners will allow you to hold an open house on their behalf, which is a great way to meet new clients.

Keeping in contact with your SOI

Tricia explained that most of her business comes from staying in contact with her sphere of influence. She uses tools like our automated monthly emails, provided by Coldwell Banker Premier Realty to help keep her SOI informed and entertained. This keeps her on their mind when they want to do more business or have friends who are looking to buy or sell a home.

Do you want to attend one of our Mastermind classes in person? Fill out this form for more information on our class schedule.

5 Simple Ways to Increase Your Average Sales Price

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Mastermind with the Master is a new agent expert class where top Coldwell Banker Premier Realty agents share their knowledge. The mastermind class in conjunction with our sales meetings ensures, that our agents are receiving a variety of educational strategies that they can use to grow their businesses.

 

 This blog post, “5 Simple Ways to Grow Your Average Sales Price”, is a summary from our first ever Mastermind class with Sarah Cadiz. Sarah raised her average sales price over 160 percent in her first year at CBPR. Interested in attending one of these events? See the class schedule here, and fill out the event registration form at the end of this post. 

 

  1. Do not fear the unknown. Sarah said this was her biggest challenge, but the old adage “fake it till you make it” worked. Eventually everything became second nature. This is good advice for both someone new to the industry, or an experienced agent implementing new strategies or changing brokers. 
  2. Customer service is key. Coming from a service background, Sarah believes great customer service can set you apart from other agents. You should always listen to the customer and adapt the way you work to fit their needs. Do your clients prefer texting? Text them! 
  3. Saturate your market.  When it comes to traditional marketing, the average consumer needs to see something seven times before they realize it exists (triple that for social media marketing).  It may take time to establish yourself in a certain neighborhood, but be consistent and present. Over time, you will be the person they think of when they need real estate services.
  4. Brand yourself. Don’t just try to sell people on what you can do for them, but WHY they want you to do it. What is unique about your personality and what do you offer that a client won’t get anywhere else? Make sure your online and face-to-face presence is always “on brand.”
  5. Never believe you “have arrived.” You want to have confidence in yourself and your ability, but that should never mean you stop learning. Sarah is constantly attending workshops at CBPR, reading articles, and learning about new technologies that can push her business even further.

Do you want to attend one of our Mastermind classes in person? You can view the class schedule here, or fill out the form below for more information. 

Sarah discovered the CBPR difference in 2017 and consistently ranks as a top 25 Sales Associate across all three of our campuses.

 

Discover the difference of Coldwell Banker Premier Realty at www.cbprcareers.com

5 Resolutions to Incorporate Into your Business

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At each office, we recognize agents for a job well done!

At Coldwell Banker Premier Realty, we believe while the tools, services, and technology we provide are instrumental in the growth of our agents business, but It is also important to incorporate hands-on in-person training. One of the ways we do this is with our twice-monthly Sales Meetings that focus on the “Whole Agent.” Not only do we go over topics ranging from tax preparation to gratitude practice, it gives our agents and staff a chance to get together to build our community. Below you will find an example of one of our presentations, 5 ways to incorporate resolutions into your business.

 

Set yourself up for a prosperous 2019 by incorporating these 5 resolutions into your business planning. 

  1.  Have ambitious goals! Make sure your goals at the beginning of the year line up with what you want to achieve. Ask yourself these questions.
    1. Are you reaching high enough, or Settling?
    2. What big ticket items are you not considering
    3. What big ticket items do you need to plan for?
  2.  Have higher standards! Determine how your business is now, and think about where you want it to be in 2019. You should not settle for less than you deserve. 
    1. Do you still have peaks and valleys?
    2. What won’t you go below?
    3. Listing inventory minimum, open escrow minimum, active buyer minimum?
  3. Focus on what matters! Plan to spend your days doing the activities that will help you succeed the most in your business.  
    1. Skills development/role-playing
    2. Prospecting.
    3. Follow up/appointment setting
    4. Going on appointments.
    5. Negotiations.
  4. Have high energy! A positive and upbeat personality is contagious and will help attract more clients. Use these activities to help keep your energy up.   
    1. Going to the Gym.
    2. Taking small breaks throughout the day.
    3. Follow up/appointment setting
    4. Going on morning or evening walks.
    5. Keeping a healthy diet. 
  5. Have a quantitative approach! Learn to love your numbers. Top agents know their numbers and make their business duplicable. For example, to accomplish one of your ambitious goals, you would need to know these factors.
    1. How many appointments do you need to go on to meet this goal?
    2. How many contacts do you need to make in order to get those appointments?

 

 

 

 

Discover the difference of Coldwell Banker Premier Realty at www.CBPRCareers.com