Crafting a Killer Facebook Business Page

There are many reasons for real estate agents to have a Facebook Business page. A business page is the only way to advertise and get insights on who and how many people are viewing your page. Because we live in the digital age, people also expect, now more than ever, that you have an active business page. Here are 3 tips for rocking your Facebook Business page.

Setting up your business page

Step one is to make sure you fill out every section of the profile and are compliant with your local real estate board.

  • Your profile photo should be a clear, current head-shot taken within the last two years.
  • Fill out the “My Story” section so people will know why they should work with you. Include your experience, your value proposition, and the neighborhood you work in. Don’t forget to also add a personal fact about yourself!
  • Use a Facebook cover photo that shows you are in the real estate industry, like the ones below.

Facebook Recommendations

Step two is to generate more reviews and recommendations on your page. Facebook has become the number one platform, behind Google that consumers will search for reviews before working with a business. Here are 3 ways to generate positive reviews.

  1. If you are a new agent, your previous co-workers could be a great resource for professional references.
  2. Reach out to co-op agents and ask them to leave a review on their experience working with you.
  3. After a closing deal, send your clients a congratulatory text and ask them if they have a moment to leave a review. See the photo below for an example.

Facebook Lead Generation

Step three is to use your Facebook business page to prospect. Prospecting will help you find future new clients and could also lead to referrals. The most important thing to remember is that you should prospect like you are making a new friend, not trying to sell them something. Here are ways to do so.

  • Join Facebook groups that interest you. Social media is all about building relationships with like-minded people. Whether you practice yoga or love craft beer, you can find a group that fits your personality. You will often find people in groups asking real estate questions. That’s where you step in, and show off your knowledge. You can also join the Inman Facebook group for more information.
  • Try searching for local hashtags. See what people are posting about and join in on the conversation. Some examples of local hashtags would be #YourCityName #CommunityName #LocalBusinessName
  • Tag local businesses! Did you check out a cool mom-and-pop restaurant? Are you working from your local coffee shop? Post about it and tag that business. When other people are looking on the business’ Facebook page, they will see your posts.

If you are a Coldwell Banker Premier Realty agent, you can request a Facebook audit by emailing marketing@cbvegas.com . Be sure to include a link to your page. If you are not a CBPR agent you can request to join our private Facebook group for more ideas. https://www.facebook.com/groups/ColdwellBankerPremierRealty/

Sky Rocket Your Real Estate Career

Mastermind with the Master is a new series where top-performing Coldwell Banker Premier Realty agents share their knowledge. The mastermind class in conjunction with our sales meetings ensures that our agents are receiving a variety of educational strategies that they can implement immediately to grow their businesses.

This blog post, Sky Rocket Your Real Estate Career, is a summary from our latest mastermind class with Necia Bunnell. Necia shared how she went from working three jobs to having a successful real estate business.

  1. Be Yourself

Everyone has people they look up to in their industry but you cannot compare yourself to others. Take note of what others are doing but have confidence in yourself and what makes you special. Everyone has their own life experiences from which to draw and you will attract people who want to work with you for those reasons. For Necia, it was her ethic of hard work which she learned from her father growing up on a dairy farm in Utah.

2. Mindset Matters

Real estate can be a tough industry at any stage of your career. Necia worked two other jobs while still devoting 20-30 hours a week to building her real estate business. In whatever spare time she had, Necia would (and still does) take time for self-improvement by reading books like “The Answer” by John Assaraf and “Zero Resistance Selling” by Maxwell Maltz. Necia is a firm believer that when you better yourself first, you are more equipped to take care of others.

Having the right mindset also means you learn from your mistakes or hardships by falling forward. Necia recounted many instances where something did not go her way. She was fired from her first buyer after not being able to find her the perfect home and lost her first listing because she was unable to get back to a client in time. In both of these instances, she knew it was important to pick herself back up and implement better practices going forward. It was having this mindset that allowed her to eventually quit her other jobs and thrive on real estate full time.

3. Try Everything Once

There is no right way to grow your business, so Necia’s advice is to implement mass imperfect action. What does that mean? It means not waiting until you think something is perfect to implement it.

Try everything you can so you can and measure the results. Once you know something works, practice and repetition will polish your performance. With the help of the Coldwell Banker Premier Realty’s marketing team, Necia found many channels that worked to grow her business, including absentee owner campaigns and utilizing programs offered to position you as a neighborhood specialist. If something doesn’t work, at least you tried!

Do you want to attend one of our Mastermind classes in person? Fill out this form for more information on our class schedule.

The Power of the Coldwell Banker Brand

At Coldwell Banker Premier Realty, we know that we are better together. The strength of the Coldwell Banker brand and the support and training offered at Coldwell Banker Premier Realty together will help take your career the next level. Coldwell Banker is a global leader and the proof is in the numbers. Watch the video below to see the power of our brand in 2018.


 

Do you want more out of your career? Begin a conversation with Devin Reiss, vice president of sales and career development, at 702-672-7644 or check us out at cbprcareers.com to discover how the right tools and training can transform your career. 

3 Practices to Grow your Business

Mastermind with the Master is a new series where top-performing Coldwell Banker Premier Realty agents share their knowledge. The mastermind class in conjunction with our sales meetings ensures that our agents are receiving a variety of educational strategies that they can implement immediately to grow their businesses.

This blog post, “Three practices to grow your real estate business”, is a summary from our latest mastermind class with Top-25 agent, Tricia Kiefer. Tricia shared three things that she believed were instrumental in growing her business.

Yes, listing clients are important, but you do not want to neglect your buyers business, because satisfied buyers will lead to referrals. Here are her three tips on making these transactions go smooth.

Perfecting your buyer presentation

  • Know your client. What are they looking for, what can they afford, what they cannot live without? Knowing this information will eliminate days of endless showings.
  • Know your inventory. Tricia uses her CBPR network to stay up to date on the newest listings and to preview homes at broker opens before they are available to the general public.
  • Have them sign a buyer agreement. Doing this ensures the buyer knows everything that you are doing for them. It demonstrates your value and shows the buyer that you are worth your commission.

Friends with FSBO’s

Tricia prides herself on being a resource for anyone in her area attempting to sell their own home. When you gain their trust, you will be kept top of mind when that listing potentially expires. A lot of the time, these owners will allow you to hold an open house on their behalf, which is a great way to meet new clients.

Keeping in contact with your SOI

Tricia explained that most of her business comes from staying in contact with her sphere of influence. She uses tools like our automated monthly emails, provided by Coldwell Banker Premier Realty to help keep her SOI informed and entertained. This keeps her on their mind when they want to do more business or have friends who are looking to buy or sell a home.

Do you want to attend one of our Mastermind classes in person? Fill out this form for more information on our class schedule.

5 Instagram Questions Answered

  1. Who should you follow?

Unlike Facebook, people with a public profile won’t think twice if a stranger follows them. It is great for prospecting!

  • Past clients
  • Current clients
  • Local business owners
  • Local businesses
  • Community influencers
  • Local residents

2. How do you prospect on Instagram?

To prospect on Instagram, simply look up your farm location in the search bar. You can follow hashtags and locations filled with local residents and businesses. You will then be able to like and comment on their posts. Give yourself a goal of following 15 new people a day (more if you are ambitious), post a genuine comment on their feed, and they will most likely follow you back.

3. What’s the deal with hashtags?

You want to strategically place hashtags in your posts. When you first post a photo, you only want to describe the photo (hashtags will come later.) Once you post the photo, you will go into your post and leave a comment with all of your hashtags. Some of our favorite hashtags include:

  • #LasVegasLocals
  • #LasVegasLife
  • #HendersonLocals
  • #LasVegasfood
  • #LasVegasRealtor
  • #SummerlinLV

4. What should I be posting?

All of your photos should be something your ideal client would be interested in. Not only do people want to know your brand, they want to see the real you as well. Here are some post ideas for your feed and stories:

  • Basic listing posts
  • Artful photos of your listings
  • Out and about at local businesses
  • Company statistics
  • Inspirational quotes
  • Behind the scenes of your transactions

5. Do you have examples of cool graphics I could use on Instagram?

YES! At Coldwell Banker Premier Realty, we often create branded content for agents to post across their social media pages. If you want a sneak peak, you can click RIGHT HERE, HERE and HERE to download three of your own graphics. Just make sure to tag #Thankscb so we know you found this information useful!

-Posted on 3.26.19 by Tamara Foote, Digital Marketing Manager, CBPR.

Do you want to discover the difference of working with a brokerage that believes in education, team work and culture?  Begin a discrete conversation with Devin Reiss, Senior Director of Career Development, at 702-672-7644 or fill out the form below.