Digital Marketing to Your SOI

The Coldwell Banker brand is home to those agents who demand more from a real estate company, whether it’s technology, culture or opportunities to grow. To help our agents leave their mark, we always strive to provide them with a wide array of training topics presented in a variety of ways. In October, we celebrated SOI Month. Each of our campuses held social media contests and mastermind classes throughout the month to assist agents in growing and nurturing their SOI.

The marketing department went on a campus tour to debut its latest class, Digital Marketing to your SOI. The purpose of this class was to empower agents to take their digital marketing efforts to the next level. Read below for some of the tips you can implement in your own business.

Workshop Invitation featuring Senior Marketing Director, Melissa Fama Flis and Digital Marketing Manager, Tamara Foote

Follow every buyer and seller on social media
Whenever you take a listing or someone signs a buyer’s agreement, you should be letting them know you also do business on social media. Opening a conversation about social media early on, makes it easier to engage with these clients and allows you to tag them in posts. Doing these things could help generate referrals from the client’s Facebook friends when they see how easy it is to work with you.  At CBPR our CRM automatically pulls social media profile information when you insert a new contact, making this process even easier!

Social Listening
Social listening is something brands do monitor customer feedback or direct discussions around their products, but how do you use this as a real estate agent? Use social listening to see what your friends, clients and community members are talking about. Do you see a lot of questions surrounding saving for a new home, home improvement tips, or general questions about what to do in Las Vegas? Use those questions to start creating original content to share, positioning you as their go-to expert.

Tracking SOI Engagement
Email marketing is a useful way for you to build relationships with prospects, leads and your current SOI base, but most agents don’t realize they should be tracking this customer engagement. At Coldwell Banker Premier Realty, we can easily track the open rate of emails through our CRM. Knowing who is engaging with your content will allow you to do the following:

  1. Touch base with people in your SOI who have not engaged with your content to stay top of mind
  2. Adjust which campaigns clients are receiving
  3. Reach out to clients who opened your email with follow up information
  4. See which emails are being bounced so you can update their information

If you are interested in attending our next marketing workshop, follow our LINKEDIN page for details.

Interested in a career in real estate? Begin a conversation with Devin Reiss, vice president of sales and career development, at 702-672-7644 or fill out the form below.

How to Scale Your Real Estate Business

Why rely on only local buyers and sellers to drive your business? At Coldwell Banker Premier Realty, we think bigger. Not only do we have the tools, training, and resources to keep you on the cutting edge of real estate, but we also have established relationships that our agents leverage to bring their business to the next level. Read below to find out how you can also leverage these relationships.

Our Corporate Services division supports organizations with their employee moves. With 30 years of experience, the Corporate Services Division maintains strong relationships with all of the top 13 relocation service providers as well as local companies. This makes them a great referral source for our top agents.

Coldwell Banker Premier Realty Property Management division offers full property management services and tenant placement. These relationships are nurtured so that when a property is ready to be sold or a tenant is ready to buy, they do so with a CBPR Agent. Just last year, Property management returned over 20 clients to their agents resulting in over $250k in GCI.

Our Developer and Strategic services team have a strong presence in the new home space. Not only do our agents have first access to a diverse pool of inventory for their buyers, but they are also provided with professional marketing materials that they can plug-and-play on social media and in listing presentations.

How do Coldwell Banker affiliated agents close $161.8 million in luxury sales every day? Our global connections give us the power to reach affluent buyers around the world in dozens of languages. Listen to Vice President of Global luxury Craig Hogan sit down with top luxury agent Christopher Choo on how agents can leverage this program.

How do Coldwell Banker affiliated agents close $161.8 million in luxury sales every day? Our global connections give us the power to reach affluent buyers around the world in dozens of languages. Listen to Vice President of Global luxury Craig Hogan sit down with top luxury agent Christophe’ Choo on how agents can leverage this program on an international level.

Ready to be apart of something bigger? Fill out the form below to begin a conversation with Devin Reiss, vice president of sales and career development.

Inside the Coldwell Banker Podcast | #CBWomen Series Featuring Molly Hamrick

At Coldwell Banker Premier Realty, the goal of our leadership team is to provide the highest level of service while empowering and inspiring agents to leave their own mark on Las Vegas Real Estate. A great example of our strong leadership team can be found on the most recent installment of #CBWomen on the Coldwell Banker Leave Your Mark Podcast. Featuring President and COO, Molly Hamrick.

#CBWomen Episode 5 | Molly Hamrick

After being recognized in 2018, and again in 2019 as a Women’s Choice Award winner, Coldwell Banker started the #CBWomen series focused on shining a spotlight on women who are leading in their company, business, or community while inspiring other women to find their path to leadership.

In this episode of the podcast, host Carla Hayes interviews our very own Molly Kay Hamrick, President and COO of Coldwell Banker Premier Realty. With nearly 30 years of experience in real estate, Molly is internationally recognized as one of the leading women in the industry and played a key role in helping CBPR become one of the top-25 Coldwell Banker companies in the country and the number three ranked woman-owned Coldwell Banker franchise in the United States by units closed.

5 Podcast take-a-ways

Throughout the episode, Molly shares a lot of great information that men and women alike can apply to their business and leadership aspirations. Below are 5 highlights from the podcast. If you want to learn more about any of the following topics, we encourage you to add this episode to your morning podcast playlist.

  1. The importance of exposing yourself to positive mentors and leaders in different fields.
  2. How to negotiate a win.
  3. Using a mindset shift to overcome obstacles.
  4. How to conquer work/life balance.
  5. How to prepare for any business situation and earn your seat at the table.

How to listen

Click here to listen on SoundCloud

Click here to listen on Apple Podcasts

Click here to listen on Stitcher

Welcome to Our Leadership Team Sheri Lileikis

Coldwell Banker Premier Realty is excited to announce Sheri Lileikis has joined our leadership team as the new branch manager for the Centennial Hills Campus. This dynamic individual, licensed in Nevada since 2013, joins us with 17 years of experience in the Las Vegas mortgage industry. No stranger to leadership, Sheri has also served as a real estate coach with the Mike Ferry Organization and as a trainer, coach, sales manager, and recruiter for local real estate individuals and teams.

Centennial Hills Branch Manager Roles

As Branch Manager, Sheri will play a vital role in the training, mentoring, retention and success of our Centennial Hills sales associates. With her problem-solving skills and experience, Sheri’s key goals are to help agents overcome any obstacles in order to take their business to the next level, whether new or experienced. We have no doubt Sheri will shine in this role, and we can’t wait to see everything she brings to the table.


We recently sat down with Sheri to discuss this next step in her career, and when asked WHY she chose CBPR she had this to say:

“In order to be truly successful you have to love your job and where you work. Over the years, I have worked with some amazing leaders and also with people whose values were not parallel with my own. From the moment I met with Bob and Molly and saw their genuine nature firsthand, I knew this was the company I was meant to be at. Your vibe really does attract your tribe, and I am thrilled that I found mine with Coldwell Banker Premier Realty.”

Sheri steps in as Branch Manager for Chris Bishop, who served as an integral member of the CBPR Leadership Team for over six years. Chris, the 2018 GLVAR President, has decided to pursue real estate sales full-time as a Coldwell Banker Sales Associate while he focuses on his impeding NVAR 2020 presidency.

For more information on working with Sheri at our Centennial Hills Campus or a career at our Sahara or Green Valley Campus, simply fill out the form below.

Social Media Video Ideas for Real Estate Agents

Generating leads on social media comes with time. You do this by building trust and rapport with your followers. If a picture is worth a thousand words, then a video is worth 1.8 million! Producing video content on your social media channels is the fastest way to grow your following and increase engagement. In the Coldwell Banker Premier Realty marketing department, we know that getting on camera for the first time can be overwhelming. Our best advice would be for you to jump in with both feet and don’t look back! If you need help coming up with content ideas, keep reading for some of our favorite real estate video concepts.

Establish yourself as a neighborhood expert by showing off the community which you live and work. Try these videos out!

  • Take videos of parks, dog parks, restaurants, bars, coffee shops
  • Show off what your community has that others don’t
  • Promote local business owners by interviewing them and finding out what makes the area so special
  • Post videos of different community events

We hate to be the bearer of bad news but listing videos bring the least amount of engagement. Use these video tips to help enhance your listing posts. Remember to keep listing videos to under 30 seconds.

  • Take a video of the unique things you do to set up for an open house in your new listing
  • What makes your property unique or appealing
  • Highlight your favorite things about the home

Let people get to know the real you and show them what it feels like to work with you during a transaction. This is a great opportunity to show potential clients how you go above and beyond the competition.

  • A day in the life of a real estate agent
  • What do you, as an agent, do differently
  • Show off your fun work environment (parties, sales meetings.)
  • Show off your work/life balance

Remember that you’re the real estate expert! Use video to help people understand market conditions and answer their most pressing questions about buying or selling their home.

  • Top tips for first-time homebuyers
  • Real estate vocab: What are closing costs and who pays them
  • How to price your home to sell
  • Home improvement trends
  • Renting vs. buying tips

Do you crave more social media help? Click here for a sneak peek at our Coldwell Banker Premier Realty Private Facebook group where we post social media content/tips and tricks…everyday! Not a CBPR agent? Don’t worry, we won’t share your information! Interested in becoming a CBPR agent? Fill out the form below!